Doug Cerrito’s Weblog

The Hygienitech Mattress Cleaning System.

Is Entrepreneurship For You?

Is Entrepreneurship For You?

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions:

Are you a self-starter? It will be entirely up to you to develop projects, organize your time, and follow through on details.

How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants, or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?

How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.

Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour workdays every week?

How well do you plan and organize? Research indicates that poor planning is responsible for most business failures. Good organization ­ of financials, inventory, schedules, and production ­can help you avoid many pitfalls.

Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.

How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

Why Small Businesses Fail

Success in business is never automatic. It isn’t strictly based on luck – although a little never hurts. It depends primarily on the owner’s foresight and organization. Even then, of course, there are no guarantees.

Starting a small business is always risky, and the chance of success is slim. According to the U.S. Small Business Administration, roughly 50% of small businesses fail within the first five years.

In his book Small Business Management, Michael Ames gives the following reasons for small business failure: 

  • Lack of experience
  • Insufficient capital (money)
  • Poor location
  • Poor inventory management
  • Over-investment in fixed assets
  • Poor credit arrangements
  • Personal use of business funds
  • Unexpected growth 

Gustav Berle adds two more reasons in The Do It Yourself Business Book: 

  • Competition
  • Low sales

More Reasons Why Small Businesses Fail

These figures aren’t meant to scare you, but to prepare you for the rocky path ahead. Underestimating the difficulty of starting a business is one of the biggest obstacles entrepreneurs face. However, success can be yours if you are patient, willing to work hard, and take all the necessary steps.

On the Upside

It’s true that there are many reasons not to start your own business. But for the right person, the advantages of business ownership far outweigh the risks.

  • You will be your own boss.
  • Hard work and long hours directly benefit you, rather than increasing profits for someone else.
  • Earning and growth potential are far greater.
  • A new venture is as exciting as it is risky.
  • Running a business provides endless challenge and opportunities for learning.

May 21, 2008 Posted by | Business Opportunity | Leave a comment

How to Banish Dust Mites…the Secret Enemy You Sleep with Every Night

Dust mites love your mattress because it’s the perfect environment for them. It’s warm, tends to be moist, and what’s more, it’s replete with their favorite diet – human skin flakes. The Mayo Clinic estimates that you may be sharing you cozy bed with anywhere from 1 to 10 million of the critters. And though they’re microscopic (500 could fit on the head of a pin), they may be causing you big problems.

The reason why these tiny creatures are so virulent is that they are a source of allergens. These allergens come from many sources including the dried body parts of the mites themselves and their fecal matter. The typical dust mite excretes 200 times its boy weight in fecal matter.

One reason this is such a problem is that mites lack a stomach. So digestion occurs outside their bodies. The mites secrete enzymes and deposit the fungus Aspergillus Repens on dust particles. Then the fungus predigests the food for the mites. The dust mite’s partially digested food, and fecal matter make up the most major sources of allergens.

The allergens then enter your body at night. As you shift in your sleep, the tiny allergen particles waft into the air and hence into your breathing passage, lungs and ultimately your bloodstream.

Perhaps you think you can clean your mattress or change your sheets and they’re gone? Unfortunately this is not the case. Dust mites are tenacious creatures and they’re very happy just where they are in your mattress or borrowed into any number of items in your home. Standard vacuuming doesn’t work. Traditional household or commercial vacuum cleaners don’t have the power to suck out the dust mites and their debris from deep in your mattress. Bleaches and strong soaps won’t kill them either. So what will work? Fortunately, there are a few things that the mites hate.

Extreme temperatures, either high or low, are generally fatal to them. However they reproduce quickly and will soon return. They have a life spans of about 30 days and the female lays up to 300 eggs during that period.

Then there’s sunlight. Mites hate sunlight because it’s a natural form of ultra-violet light, which is harmful to dust mites and their eggs. That’s why they like to burrow deep into your mattress where they’re safe.

Ultimately, to successfully rid your life of pesky dust mites, you have to apply a rigorous eradication system, and so you really need professional help.

Europeans are much more proactive on the dust mite front (and incidentally have far few allergy clinics that we do here in the US). As a result, they began developing effective mattress cleaning and sanitizing procedures using specialized equipment over 25-years ago. Now, a vastly improved system and procedure is available in the United States.

The most effective system for cleaning and sanitizing mattresses, as well as for use on any porous, allegen collecting surface is from the company Hygienitech, which offers a multi-pronged attack against dust mites, bacteria, mold and fungal spores, common virus and a long list of other contaminants that are found in most homes, as well as multi-bed facilities. Firstly, they go over your mattress with a device comprising a high powered suction device working in conjunction with an electronically regulated germicidal UV-C light. This is ultraviolet light of the C band, a type of highly compressed light which penetrates the surface and functions as a completely green, chemical-free and dry, all natural purification system.

After completing the cleaning and sanitizing process, an all natural, chemical and perfume free citrus spray is misted throughout the area in order to cleanse the air above and surrounding the treated surfaces.

The result is that any mattress, chair, sofa, carpet or drapery is purged of both the dust mites and their debris in a safe and effective manner. It’s fast, too. The whole process takes only around 22-minutes minutes for a king-sized mattress. It’s recommended you have this procedure done twice a year to keep down the allergens in your home. It makes sense to get rid of your unwanted sleeping partners and create a healthier home for you and your family.

Hygienitech Mattress Cleaning System provides an opportunity to start a business with very little investment required.

Doug Cerrito is the president of Hygienitech, Inc., offering an effective system for cleaning and sanitizing mattresses. Hygienitech Mattress Cleaning System provides an opportunity to start a business with very little investment required.

Hygienitech, Inc. offers an effective system for cleaning and sanitizing mattresses. Hygienitech Mattress Cleaning System provides an opportunity to start a business with very little investment required.

May 15, 2008 Posted by | Remove Dust Mites | Leave a comment

How to Find a Legitimate Home Business and Avoid Scams.

How to Find a Legitimate Home Business and Avoid Scams.

A legitimate home business is within your grasp. Find out which legitimate home business is perfect for you through careful research. Having the knowledge that you’re working toward your financial freedom while being able to work at home in a legitimate home business is incredibly rewarding. The reason that most people fail when they try to locate and start a legitimate home business is because they have unrealistic expectations or they don’t put together a proper plan to achieve success. Starting a legitimate home business is an easy and exciting way to take charge of your career and enjoy the luxury of working from Home.

Legitimate Home Business Opportunities

What is the best way to know if the business opportunity that you are considering is legitimate? The world is full of people who are out to take advantage of you. With an increasing amount of scams on the internet posing as legitimate home businesses it is becoming more and more difficult to find a business opportunity that is not going to take your money and run. Here are a few key items to keep in mind when investigating business opportunities:

  • Credibility: Any legitimate home business opportunity should be in good standing with the Better Business Bureau and other credible organizations.
  • Compensation Plan: When evaluating the compensation plan of a prospective business opportunity ask yourself this questions; How much do I have to sell to make a profit?
  • Resources and Training: Every good home business opportunity should have a resource center that members can go to for support, training, and resources to help them succeed with their home business.

Even when carefully asking yourself these questions and reseaching each home business opportunity thoroughly keep in mind that not everyone has what it takes to transform a home business opportunity into financial success.

Avoid Business Opportunity Scams

Scams can cost you a lot of money and plenty of valuable time. So how do you find a legitimate home business among all the scams and schemes. There are several great work from home opportunities, however for every legitimate program there seems to be ten or more scams. Jobs such as envelope stuffing, check cashing and craft assembly are generally scams. Work at home scams really can be avoided if you do your own research.

A True Legitimate Home Business Opportunity

The ever increasing demand for professional mattress cleaning is growing rampantly. Regular mattress cleaning is essential for everyone who suffers from Asthma or allergies or who just wants to sleep in a safe, clean bed. Annual mattress cleaning is recommended, although anyone suffering from allergies may choose to have mattresses cleaned bi-annually. The demand for mattress cleaning is just beginning to explode in the US. Today the Hygienitech Mattress Cleaning System is the worldwide leader in providing environmentally friendly mattress cleaning equipment. If you are looking for a legitimate home business opportunity where you can make money and help people at the same time, then a Hygienitech Mattress Cleaning Dealership may be the right business opportunity for you.

To learn more about the Hygienitech process, visit our web site at or to learn more about a great and legitimate home business opportunity, visit our dealer page at

May 7, 2008 Posted by | Business Opportunity | , | Leave a comment

Welcome to the mattress cleaning blog.

This blog is design to provide a wealth of information about the many allergy related problems associated with sleeping on a dust mite infected mattress and how simple and affordable it is to have all the mattresses in your home sanitized using the revolutionary Hygienitech® system.

Also, when you join the Hygienitech® team, you become an authorized dealer and provider of Hygienitech’s unique and high demand mattress cleaning and sanitizing services.

Learn about a terrific business opportunity.

May 7, 2008 Posted by | Business Opportunity | 1 Comment